When Traditional Search Fails: How Strata Insights Delivers Results

The Attribution Challenge in Creative Industries

One of my favorite search queries is "who designed [brand name]" whenever I spot impressive work in the wild. For designers, marketers, and creative professionals, finding proper attribution for outstanding creative work should be simple—but it rarely is.

Attribution is the crucial foundation for word-of-mouth and taste-driven referrals—a key business development component in creative industries. When professionals can't easily discover who created impressive work, they miss valuable connection opportunities that drive portfolio growth and client acquisition.

Design studios showcase their work across fragmented portfolio formats and multiple digital channels, making traditional search engines surprisingly ineffective for this specific discovery need. What seems like a straightforward query often leads to frustrating dead ends.

A real-world case study: Loveable’s rebranding success

If you follow innovative tech platforms, you've likely encountered Loveable—the company that rebranded from GPT Engineer in December 2024. Their vibrant new identity powers their vibecoding platform that transforms ideas into functioning applications within seconds.

So who created this fantastic rebrand?

Search Performance Comparison

When we search "who designed lovable.dev brand?" across different platforms, here are the results:

• Google: No relevant results

• Gemini Advanced: Attributes the effort to internal work based on Lovable’s rebrand blog post, but the linked post doesn’t support the inference.

• Perplexity, Grok2, ChatGPT 4o-mini, and Claude 3.7: Mixed results, all incorrect (focusing on unrelated luxury brands with similar names)

• Grok3: Correctly attributed Nick Pattison's Primary.Studio, even providing a link to his X post featuring the Lovable brand work.

This perfectly illustrates how AI-first search is transforming how we discover and attribute creative work. Traditional keyword-based search simply can't connect these dots the way generative AI can.

Strategic Implications for Brands and Creators

Strata Insights empowers users to understand how AI agents interpret and process their information. By leveraging these insights, brands can strategically structure their digital presence to maximize visibility in AI-first search results.

This creates entirely new opportunities for proper attribution and discovery that were impossible within the traditional search paradigm. The ability to be correctly identified by AI search tools represents a significant advantage in today's rapidly evolving digital landscape. We’re creating the useful tools of the future (for instance, the search above would take 20 minutes if using each LLM directly…but on Strata it takes less than 1 minute).

Experience the Future of Discovery

Ready to ensure your brand gets properly discovered and attributed? Start optimizing your digital presence for AI-first search at getstrata.ai today.