Plain Language: AI for Competitive Intelligence
Introduction
This guide explains AI competitive intelligence concepts in straightforward language. When using Strata Insights or discussing AI-powered competitive intelligence, these explanations will help you communicate clearly with your team.
Why Plain Language Matters for Competitive Intelligence
Better Team Alignment
When everyone understands the capabilities and limitations of AI-powered competitive intelligence, you make better decisions together. Plain language breaks down barriers between technical and non-technical team members.
Faster Implementation
Clear understanding leads to quicker adoption. When your team comprehends how Strata Insights works, they'll use it more effectively and integrate findings into their workflows more efficiently.
Getting Started
You don't need to be an AI expert to use Strata Insights. The platform is designed for competitive intelligence professionals of all technical backgrounds. Our intuitive interface makes powerful AI accessible to everyone on your team.
Enter a website - Just put in your competitor's URL
Review the layers - Look at each category of information
Ask questions - Use the chat to dig deeper into specific areas
Take action - Apply insights to generate your strategy or tactics
Key Concepts Explained Simply
When you use Strata Insights, you're tapping into AI that independently gathers and analyzes competitor information, uses multiple specialized tools to understand market data, finds the right details to answer your questions, and organizes information for easy, meaning-based searches. Here are some key concepts to help you as you explore:
-
Plain Language Explanation: A focused collection of information about one aspect of a company or market.
Why it matters: Each layer gives you a complete view of something specific, like products or competitors, making it easier to understand complex businesses -
Plain Language Explanation: A conversation system that remembers everything it knows about a company when answering your questions
Why it matters: You can ask follow-up questions or get specific details without having to repeat information or search through reports -
Plain Language Explanation: A breakdown of how companies compare to each other in important areas
Why it matters: Helps you understand where your competitors are strong or weak, so you can find opportunities or prepare for challenges -
Plain Language Explanation: The process of entering a website address to start the AI analysis
Why it matters: Strata’s agents need just this one piece of information to begin gathering comprehensive intelligence -
Plain Language Explanation: AI models that can perform tasks or run code without human help
Why it matters: Strata’s agents work together to research, gather, organize, and analyze information automatically -
Plain Language Explanation: A structured way to look at Strengths, Weaknesses, Opportunities, and Threats
Why it matters: Helps organize thinking about competitive positioning in a way that's easy to act on -
Plain Language Explanation: A detailed description of the perfect customer for a product or service
Why it matters: Knowing who competitors target helps you find untapped markets or better serve existing ones
Communicating Findings with Your Team
When sharing insights with your team:
Focus on business implications rather than the technology
Connect insights directly to current projects or challenges
Provide specific examples that relate to your team's work
Invite questions and clarification to ensure understanding
Remember: The goal isn't to showcase AI capabilities, but to improve business decisions through better competitive intelligence.
If you have questions about using Strata Insights or need help explaining concepts to your team, contact hello@getstrata.ai.
